Real Challenges. Real Results.

When the City of Bridgeport sought to attract new businesses to foster economic growth while promoting the city as a sustainable place to live and visit, we worked alongside the Mayor's Communications Team to develop the "Plant Yourself in Bridgeport" campaign. This initiative encouraged businesses to establish themselves in Bridgeport by highlighting the city's opportunities, resources, and thriving community. The Plant Yourself campaign also featured green living initiatives and plentiful parks to attract residents and visitors.

We crafted messaging that resonated with entrepreneurs and developers, positioning Bridgeport as a place where businesses could take root and flourish. Through strategic branding, digital marketing, and social media mirroring, we ensured the campaign reached specific B2B and residential audiences — reinforcing Bridgeport's strengths: its housing stock, parks, transportation access, location, and commitment to sustainability. For the campaign, we utilized social mirroring to extend reach beyond traditional social platforms — replicating social content as display ads across websites and apps to ensure a seamless, consistent brand experience targeting key demographics in Connecticut and New York.

By leveraging a mix of creative storytelling, video production, and digital content, we helped the City of Bridgeport showcase its potential as a business-friendly and move-in-ready environment. The "Plant Yourself In Bridgeport" campaign achieved 1 million impressions, effectively reaching audiences beyond social media. By mirroring content across high-traffic sites and tailoring placements by zip code, we amplified awareness and strengthened connections with potential residents and businesses looking to grow in Bridgeport.

We secured major media placements for Connecticut’s Beardsley Zoo, including a feature on NBC Nightly News with Lester Holt — reaching a national audience. Our ongoing PR work with the Zoo produced consistent earned media, including coverage of the Zoo’s animal elections and the landmark arrival of a baby Giant Anteater, which generated regional and national press attention.

The baby Giant Anteater story was picked up by NBC Boston, CT Post, and multiple regional outlets. The Zoo’s “election” campaign landed on NBC Nightly News’ Kids Edition. We also secured coverage of the Zoo’s World Tropics Building revitalization project via MSN Travel — driving awareness for the Zoo’s ongoing expansion efforts.

Strategic PR placed Beardsley Zoo in front of national audiences, reinforcing its brand as Connecticut’s premier animal experience while supporting membership, attendance, and donor engagement goals.

We directed communications strategy for the Ganim for Bridgeport ’23 mayoral campaign, managing digital presence, earned media, and messaging strategy throughout the election cycle. Our work included coordinating press outreach around the Democratic endorsement and driving consistent digital engagement with Bridgeport voters across social platforms.

We developed campaign messaging that was authentic to the candidate’s track record and vision for Bridgeport, ensuring every communication — from social posts to press releases — reinforced a clear, consistent narrative. We also managed rapid-response communications and media coordination throughout the competitive primary season.

The campaign successfully secured the Democratic endorsement and executed a strong communications operation through election day, keeping the candidate’s message sharp and voters consistently informed and engaged.