Case Study Event Promotion Paid Social Goals Exceeded ✓

Stratford Latin Music Festival2026 Paid Social Campaign.

Five boosted posts. Twelve days. 192,494 views — 28% over goal — reaching 81,760 people and generating 30,000+ engagements for the Town of Stratford’s biggest summer festival.

192,494
Paid Views
Goal: 100K–150K ↑ 28% over
81,760
Total Reach
Goal: 60K–80K ↑ Exceeded
30,269
Total Engagements
Reactions, shares, saves, comments
73%
Share of All Ad Views
Festival drove 73% of all Sept. Facebook ad views
Campaign Overview

Putting Stratford’s Latin Festival on the Map — and the Feed.

The Town of Stratford partnered with The Marketing Row to drive awareness and attendance for the 2026 Stratford Latin Music Festival — a free outdoor community event celebrating Latin music, dance, and culture held on Sunday, September 13, 2026.

TMR developed a five-post Meta advertising strategy with two audience segments: a broad local community audience (Stratford + 4-mile radius) and a secondary interest-based audience targeting Latin music, salsa, and festival culture enthusiasts. Each of the five posts served a distinct purpose — video views, page visits, and engagement — building momentum leading up to the event.

The campaign ran September 1–12, 2026 and conclusively exceeded both projected goals: 192,494 views against a 100K–150K target, and 81,760 in reach against a 60K–80K goal.

Client Town of Stratford, CT
Event Stratford Latin Music Festival — Sep 13, 2026
Platform Facebook / Meta
Campaign Period September 1–12, 2026
Total Ad Spend $2,121.28
Services Paid Social Strategy, Ad Management, Analytics
Results vs. Goal Both Goals Exceeded
Goal vs. Actual

We Set Aggressive Goals. Then We Beat Them.

Total Views
Goal 100,000–150,000
Delivered 192,494
+28% Over Goal
Total Reach
Goal 60,000–80,000
Delivered 81,760
Goal Exceeded
Post-by-Post Results

Five Posts. Five Jobs. All Delivered.

Post 1 — Video
Sep 3–12
Video Views
Views34,185
Reach11,418
Spend$422.86
19,297 ThruPlays
Post 2
Sep 3–12
Page Visits / Follows
Views54,515
Reach20,435
Spend$430.33
1,846 page visits · 141 new follows
Post 3
Sep 4–12
Engagement
Views39,726
Reach19,247
Spend$428.10
1,893 engagements · 1,266 reactions
Post 4
Sep 8–12
Engagement
Views29,344
Reach15,308
Spend$419.99
1,426 engagements · 1,159 reactions
Post 5
Sep 9–12
Engagement
Views34,724
Reach15,352
Spend$420.00
1,122 engagements · 710 reactions
Total Campaign Results

192,000+ Views. 30,000+ Engagements. $2,121.

192,494
Total Paid Views
28% over 150K top goal
81,760
Total Reach
Unique people reached
30,269
Total Engagements
Reactions, shares, saves, comments
3,492
Total Reactions
Likes, loves, and more
684
Total Shares
Organic amplification
1,846
Page Visits
Residents visiting Stratford’s page
141
New Page Follows
From Post 2 alone
$2,121
Total Ad Spend
5 posts · 12-day campaign
377,983
Total Facebook Views (Page-Wide)
73%
Festival’s Share of All Ad Views
19,297
Video ThruPlays (Post 1)
Content Performance

The Posts That Moved Stratford.

During the September 1–15 reporting period, the Latin Festival promotion accounted for approximately 73% of all ad-driven Facebook views for the Town of Stratford’s page — dominating the digital conversation in the lead-up to the event.

The top five most-viewed pieces of Latin Festival content (visible in Meta’s overview analytics) generated a combined 185,800 views, with the highest-performing post — “Your September 13 plans?” — reaching 54,300 views and generating 764 reactions, 26 comments, and 185 shares.

The campaign also drove 6 days and 22 hours of total video watch time across the Stratford Facebook page during the campaign window — reflecting genuine, sustained community interest in the event.

1
“Your September 13 plans?”
54,300 views · 764 reactions · 185 shares
2
“Feel the beat, follow the music...”
45,400 views · 472 reactions · 83 shares
3
“Stratford, get ready to dance!”
36,200 views · 54 reactions · 19 shares
4
“Turn up the music, Stratford!”
34,300 views · 354 reactions · 56 shares
5
“Festival postponed to Sunday”
15,600 views · 78 reactions · 68 shares

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