A two-week Facebook campaign featuring 7 Stratford community partners that drove nearly 91,000 views, 43,000+ engagements, and 63,000+ video plays — at just $0.024 per view.
For the third consecutive year, The Marketing Row partnered with the Town of Stratford to produce and promote their annual opioid awareness campaign — "Stratford Shows Up!" — a Facebook video series that put a community face on Stratford's response to the opioid crisis.
The 2026 campaign featured seven community partners: the Stratford Police Department, Police Explorers, Emergency Operations Center, Public Library, Baldwin Center, Fire Department, and PAL. Each partner was featured in a short video ad, showcasing the real people and programs connecting Stratford residents to support and recovery resources.
Across just 2.5 weeks of paid promotion on Facebook, the campaign generated nearly 91,000 total views, drove 945 page visits, and logged 10 days and 2 hours of collective watch time — at a fraction of typical digital ad costs.
Each of the seven partner videos was targeted to Stratford-area residents on Facebook, with audience composition tracked by gender for every ad. The campaign maintained a near-even gender split across most videos — reflecting broad community reach — with the Baldwin Center ad skewing female (69.8% women), aligned with its focus on family and recovery support resources.
24,371 unique Stratford-area viewers were reached by the paid campaign. Combined with organic reach, the campaign connected with an estimated 31,962+ unique community members during the September awareness period.
In just 2.5 weeks of promotion, Stratford Shows Up! drove nearly 90,000 Facebook views, reached more than 24,000 viewers and generated 746 content interactions — at a cost of less than $0.025 per view.
TMR has delivered opioid awareness campaigns for Connecticut municipalities since 2018. If your town is receiving settlement funding, we know exactly how to put it to work.
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