Strategic Communications & PR
Bold Strategy. Lasting Impact.
The Marketing Row is a strategic communications and PR consulting firm specializing in municipalities, public agencies, and mission-driven organizations. We bring decades of public and private sector experience to every engagement, delivering integrated marketing, crisis management, and media strategies built for real-world impact.
Work With UsWhat We Do
Built for Real-World Impact
01
Public Relations & Strategic Planning
From earned media to stakeholder communications, we craft narratives that move audiences and drive results for public agencies, nonprofits, and mission-driven organizations.
02
Social & Digital Marketing
Targeted digital campaigns, constituent engagement strategies, and platform-native content that extends your reach and strengthens community connections.
03
Media Buying & Creative Production
Strategic media placements, video production, and creative assets that ensure your message reaches the right audiences at the right moment across every channel.
Meet Our CEO
Rowena White
Chief Executive Officer
Rowena brings decades of communications expertise across municipal government, nonprofit, and private sector clients. Her strategic approach to media relations, crisis management, and brand positioning has made The Marketing Row a trusted partner for organizations navigating complex communications challenges.
Outside of work, Rowena enjoys tending her garden, dreaming up bold creative ideas that inspire conversation and action, and spending time at the beach.
Outside of work, Rowena enjoys tending her garden, dreaming up bold creative ideas that inspire conversation and action, and spending time at the beach.
2000+
Press Releases Issued
20+
Years of Experience
24/7
Crisis Response
100%
Integrated Approach
Testimonials
What Our Clients Say
"I've worked with Rowena for many years, and she is a consummate professional who understands the importance of issuing strong public relations messaging for government and private partnership projects. Having worked with her and the members of her creative team, I can honestly say that every project will be dynamic and impactful."
"During my tenure with the City of Bridgeport, I worked with Rowena on a variety of communications initiatives in local government. She is highly skilled, creative, and conscientious. Rowena not only knows what to say, but how to say it and how to reach the right people for an intended message. This is mission critical when representing a government entity and its leadership with messaging in the media and to the public."
"While working with Rowena in the City of Bridgeport, she was extremely committed to developing and executing a recruitment strategy that also created a brand story for our fire department and its members. Not only did we meet our recruitment goals with a diverse pool of candidates, but our department was recognized by the State of Connecticut Fire Academy for an exemplary marketing campaign."
