Award Winning Marketing & Communications Agency 3× Communicator Awards — Excellence & Distinction

Strategic Communications Firm

Bold Strategy. Lasting Impact.

The Marketing Row serves as an extension of your leadership team — providing strategic communications counsel, media relations, public information expertise, digital communications, creative services, and community engagement that help organizations communicate with clarity, consistency, and purpose.

Work With Us

What We Do

A Strategic Partner Across Every Channel

01

Strategic Communications & Public Relations

From earned media and crisis communications to executive communications and stakeholder engagement — we craft narratives that move audiences and protect reputations for public agencies, nonprofits, and mission-driven organizations.

02

Digital Communications & Campaign Management

Strategic content creation, social media strategy, and platform-native digital campaigns that extend your reach, drive constituent engagement, and strengthen community connections across every channel.

03

Creative Production & Media Buying

Full-service media planning, media buying, advertising, and creative production — video, design, and brand assets that ensure your message reaches the right audiences at the right moment.

View All Services

Our Approach TMR is a strategic partner that helps organizations communicate effectively across audiences and channels — embedding communications expertise directly into your leadership team so your message is always clear, consistent, and purposeful.

Meet Our CEO

Rowena White

Chief Executive Officer & Founder

Rowena White is the CEO and Founder of The Marketing Row, a strategic communications firm based in Connecticut. She brings decades of expertise across municipal government, nonprofit, and private sector clients — with a track record in media relations, crisis communications, executive communications, and brand governance that has made TMR a trusted partner for organizations navigating complex communications challenges.

Outside of work, Rowena enjoys tending her garden, dreaming up bold creative ideas that inspire conversation and action, and spending time at the beach.

2000+

Press Releases Issued

20+

Years of Experience

24/7

Crisis Response

100%

Integrated Approach

Testimonials

What Our Clients Say

"I've worked with Rowena for many years, and she is a consummate professional who understands the importance of issuing strong public relations messaging for government and private partnership projects. Having worked with her and the members of her creative team, I can honestly say that every project will be dynamic and impactful."

Howard Saffan

President, Hartford Healthcare Amphitheater

"During my tenure with the City of Bridgeport, I worked with Rowena on a variety of communications initiatives in local government. She is highly skilled, creative, and conscientious. Rowena not only knows what to say, but how to say it and how to reach the right people for an intended message. This is mission critical when representing a government entity and its leadership with messaging in the media and to the public."

Kimberly Staley Robinson

EVP/CEO Capital Workforce Partners, former CAO City of Bridgeport

"While working with Rowena in the City of Bridgeport, she was extremely committed to developing and executing a recruitment strategy that also created a brand story for our fire department and its members. Not only did we meet our recruitment goals with a diverse pool of candidates, but our department was recognized by the State of Connecticut Fire Academy for an exemplary marketing campaign."

Chief Thode

Fire Department, City of Danbury

Bold Strategy. Lasting Impact.

Ready to Amplify Your Message?