Built on decades of experience across public and private sectors, The Marketing Row brings unmatched strategic depth to every client engagement.
"We believe every organization has a story worth telling — and deserves the right strategy to tell it powerfully."— Rowena White, CEO
Rowena's career spans an impressive range of public and private sector accomplishments. Her fast-paced journey through communications and marketing includes heading up communications for a U.S. Congressional Campaign, serving as Director of Communications for the City of Bridgeport reporting directly to the Mayor, and directing comms for municipal elections.
She has led local and state-level digital initiatives, events, and sponsorships for regional media outlets — and brings the same strategic intensity to every client engagement at The Marketing Row.
Beyond her professional work, Rowena is deeply invested in her community. She is a former Board Member of the Bridgeport Regional Business Council (BRBC), former President of the WICC Holiday Fund for Children, and currently an active Board Member of Western CT Tourism serving on the Marketing Committee.
Outside of work, Rowena enjoys tending her garden, dreaming up bold creative ideas that inspire conversation and action, and spending time at the beach.
Even though she's young, Alexa brings over a decade of content creation experience to the table — and yes, she started early (shoutout Vine!). A proud UConn graduate with a degree in Communication, she pairs sharp academic credentials with fresh ideas that keep brands consistently ahead of the curve.
Whether you need engaging social media content or eye-catching visuals, Alexa has it covered. From creative design to compelling writing, she's all about making brands shine with impactful, thoughtful content that resonates with audiences and drives real results.
At The Marketing Row, Alexa leads the creative vision — translating strategy into visuals, storytelling, and content that moves people.
Liridona brings over a decade of hands-on experience in social media, PR, video editing, and graphic design — a rare combination of creative execution and strategic thinking that actually gets results.
From running her own company and growing social media for countless brands, to serving as Press Secretary for a Mayor's Office, she's built her career doing the real work across every level — government, nonprofits, media, and brands.
The press release, the reel, the graphic, the pitch — she's done it all, and she does it as a mom, which honestly just means she's even better under pressure.
Whether you need crisis support, a full communications plan, or strategic counsel — we're ready to help.
Start a Conversation