Town of Wethersfield.

In response to a state RFP, we were selected to create a Tourism Marketing campaign for the Town of Wethersfield, leading us to create the “Make Your Day Historic” slogan and logo. The goal was to boost tourism by highlighting the town’s rich history while showcasing its charming attractions — from the picturesque Town Green and delightful restaurants to the elegant yet historic Bed and Breakfast mini-mansion.

The color palette evokes a sense of colonial patriotism, while the retro “Fineday One” font adds a nostalgic touch. The result is a striking combination of color, typography, and composition. We extended the font to spell out the full slogan, creating a cohesive visual identity where the two logos work in perfect harmony.

We were selected to work with town staff and commission members to develop and implement a strategic, sustainable marketing plan using the “Historic Wethersfield” brand. The goal was to attract, expand, and retain businesses, residents, and visitors to the town and to strengthen community pride — focusing on both the Old Wethersfield–Main Street area as well as the greater community.

The campaign successfully highlighted the town’s rich history while promoting its modern attractions, businesses, and hospitality offerings. We created a comprehensive social media strategy that included day trip itineraries engaging both residents and visitors. We captured stunning shots around town — from vibrant markets and charming ice cream shops to a historic bed and breakfast, cozy dining spots, and picturesque farms.