Connecticut’s Beardsley Zoo.

The Connecticut Beardsley Zoo is a valued client we proudly serve on an ongoing basis. We were entrusted with promoting their highly anticipated annual event, Glow Wild — where the entire zoo is transformed with illuminated sculptures of animals, shapes, and enchanting designs that come to life as the sun sets.

We sprang into action drafting press releases, encouraging influencers, posting, engaging tourism sites, and campaigning. We also handled geo-targeting and answered the Zoo’s information line, providing visitors the support they needed to purchase tickets. In collaboration with photographers who regularly cover the zoo, we showcased full images of the event’s stunning attractions paired with vibrant, glowing typography that perfectly complemented the luminous spectacle.

The Connecticut Beardsley Zoo has been one of our valued, long-term clients, and we’re proud to support their mission through impactful social media content creation and management. From capturing striking photos of the animals to crafting dynamic graphics that promote the Zoo’s latest initiatives — exclusive beer collaborations, special events, new arrivals — we are dedicated to bringing their story to life.

From crafting ads for the arrival of a newborn anteater, to producing promotional videos featuring adorable yet mighty bears, to showcasing one of the region’s most spectacular light displays for the annual GLOW event, every project brings its own unique excitement. Membership plays a vital role at the Zoo — that’s why promoting memberships is always a key focus, ensuring every content piece highlights the benefits of becoming a member.