THE WORK

We led PR strategy and media outreach for Connecticut Housing Partners, securing earned media coverage for their major affordable housing initiatives — including the $27 million revitalization of Stamford's Parkside Gables. Our outreach resulted in front-page placement in the Connecticut Post for their Bridgeport affordable housing proposal at a church site.

EXECUTIVE VISIBILITY

We elevated CEO Renée Dobos as a thought leader in the Connecticut nonprofit and housing space — securing her recognition as a Westfair Business Journal Women Innovators Award winner and driving coverage across regional business media, including WestFair Communications' events and publications.

IMPACT

Through consistent, strategic media outreach, Connecticut Housing Partners gained the visibility necessary to attract donors, partners, and policy support for their critical community work.

THE CHALLENGE

When the City of Bridgeport sought to attract new businesses to foster economic growth while promoting the city as a sustainable place to live and visit, we worked alongside the Mayor's Communications Team to develop the "Plant Yourself in Bridgeport" campaign. This initiative encouraged businesses to establish themselves in Bridgeport by highlighting the city's opportunities, resources, and thriving community. The Plant Yourself campaign also featured green living initiatives and plentiful parks to attract residents and visitors.

OUR SOLUTION

We crafted messaging that resonated with entrepreneurs and developers, positioning Bridgeport as a place where businesses could take root and flourish. Through strategic branding, digital marketing, and social media mirroring, we ensured the campaign reached specific B2B and residential audiences — reinforcing Bridgeport's strengths: its housing stock, parks, transportation access, location, and commitment to sustainability. For the campaign, we utilized social mirroring to extend reach beyond traditional social platforms — replicating social content as display ads across websites and apps to ensure a seamless, consistent brand experience targeting key demographics in Connecticut and New York.

RESULTS

By leveraging a mix of creative storytelling, video production, and digital content, we helped the City of Bridgeport showcase its potential as a business-friendly and move-in-ready environment. The "Plant Yourself In Bridgeport" campaign achieved 1 million impressions, effectively reaching audiences beyond social media. By mirroring content across high-traffic sites and tailoring placements by zip code, we amplified awareness and strengthened connections with potential residents and businesses looking to grow in Bridgeport.